The Brand

The Acadia reputation focuses on exponential growth based on our formula: 1+1=3. This equation means that the partnership between Acadia and its students results in a sum that is greater than its parts – a result that ensures our students are prepared for more than a career, they are prepared for a rich and rewarding life – as thinkers, communicators, innovators, and individuals.

At Acadia, we believe exponential growth requires a high-quality, high-engagement style of learning – inside and outside the classroom – that educates the whole person. Our academic standards are rigorous and our students are challenged and supported by an outstanding group of professors who are devoted to bringing out the best in them. In our classrooms, students learn to think critically about the world around them. On our campus, our students are part of a close-knit and supportive community made up of students from across the country and around the world.

This partnership for exponential growth is what differentiates us as an institution. Our students inspire us, and we inspire them. 

When we communicate who we are in a clear, unique, engaging, and dynamic way, it brings in the tide so that all our boats rise. We all will benefit from the results – we will not only attract more and better-qualified students, more quality faculty will be attracted to our institution; we can increase engagement of our alumni, attract more donors, media attention, and political support. All of these will enhance our university.

On this website and the Resource Toolkit, you will find updated guidelines for communicating Acadia’s reputation and visual identity. These standards will give us consistency in the market place, increase recognition, and help elevate our image to new heights. We encourage you to familiarize yourself with the webpages, toolkit and the templates provided.

If you have any questions or comments regarding these guidelines, please contact the Communications and Marketing Department, and they will be happy to support you.